Super Marketing Ninja Guru Rockstar

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While self-titling your role allows for creative freedom, it also has the drawback of limiting you from future opportunities. Sure, being progressive and throwing in a “ninja” may sound cool, but honestly, you’re not sneaking into your prospects’ email inboxes and slashing unsubscribes with your katana. I’ve known several hiring managers that will pass up on a resume because it contains unnecessary lingo that lacks professionalism. Don’t do it. Instead, opt for Marketing/Finance/Sales “Professional”. Or “consultant”. While professionals or consultants might not have as many groupies as “rockstars” or as much business zen as a “guru”, they hold much more esteem with recruiters than the glorified descriptors.

Oh, and if you’re in operations, don’t go with “janitor”. While it sounds self-deprecating and charming, it inherently has the reverse effect because you’re the one who coined it. Besides, I hear they prefer to use the word “custodian”.

 

#Sellout

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Lots of startups opt for the buyout instead of continuing to grow on their own, usually for one of a few different reasons. Sometimes their business complements a larger player’s long term plan (Google buying Waze) or to capitalize on an additional audience (Facebook buying Instagram).

Other times, it’s to snuff out the competition before it takes off. If you were a business owner, would you take a quick pay check from being acquired or refuse to be bought out in the hopes of pursuing something much larger?