Do Some Marketing, #FraudGoals


As marketers, we always talk about how important it is to have goals, but we tend to focus a lot less on how to actually set them accurately. I think we just generally get swept up in the “feel good” attitude of deciding on a threshold we want to reach and usually attempt to ignore that nagging thought of “maybe I really didn’t set a goal based on logic or purpose.”

If you ever feel like a goal is out of place or not grounded in any sense of reason, you’re probably right. Better to question and dig deep as to why it was set and what might need to change in order to make it logical. Nobody wants to explain why they didn’t hit a goal, much less explain why they didn’t know how it was set.

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Al is a marketer at HubSpot, a marketing software company in Cambridge, MA. He is the creator of Mink.

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