Blogging for yourself might be free, but if you’re going to do it right, you’ll need to shell out a little dough. A common oversight of people thinking they can “do it themselves” is mistakenly leveraging a free website like WordPress.com or (like back in the day) blogspot to host their blog or entire website.
The problem with these platforms? You don’t own the main domain, so all the effort you put into building up that website is all for naught– the SEO credit and authority you create in search results goes towards WordPress.com or whichever free site you’re using. Not ideal, especially if you’re looking to build up your digital presence. 99% of marketers know this, but only a small percentage of people building a website on their own actually consider this (especially if you’re short on money or don’t care to learn the whole domain / hosting setup).
So, if you’re going to do it right, buy a domain name and some basic hosting. Why, I paid a little money to host this very comic’s website. Neato!