#Sellout

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Lots of startups opt for the buyout instead of continuing to grow on their own, usually forĀ one of a few different reasons. Sometimes their business complements a larger player’s long term plan (Google buying Waze) or to capitalize on an additional audience (Facebook buying Instagram).

Other times, it’s to snuff out the competition before it takes off. If you were a business owner, would you take a quick pay check from being acquired or refuse to be bought out in the hopes of pursuing something much larger?

Published by

Al

Al is a marketer at HubSpot, a marketing software company in Cambridge, MA. He is the creator of Mink.

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