They Want My Sole

If I knew more about creating and fostering a company culture, I could probably lend some insight into how important it is, how to build one and how companies that fail to define them end up being some sort of dystopian workplace. Having my sole (it’s today’s buzzword!) experience be entirely with HubSpot’s culture (it’s quite good) I can only look at others from an orange colored lens, observe, and poke fun at those who most likely have no idea what they’re doing.

One place I visited for a potential job opportunity back in 2011 before working at HubSpot was a company being run by a college drop-out who had installed a ball pit in the main meeting room. He made a point to tell me that the reason for having such a thing was because he wanted to embody a culture that was all about “having fun.” A bit misguided to say the least. I remember Googling the company again about a year after working at HubSpot– the website 404’d and the social accounts had been deactivated. Now, a quick LinkedIn search shows the company’s founder has positioned himself as a freelance “Growth Ninja.” All reservations of me not having enough content to keep this comic fresh can forever be dismissed.

HubSpot is the only place I’ve worked that has actually acknowledged its culture, defined its vision and done something about maintaining it for future new-hire generations. To learn more on it, I’d recommend checking out Dharmesh Shah’s blog post and supporting slideshare deck.


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Al is a marketer at HubSpot, a marketing software company in Cambridge, MA. He is the creator of Mink.

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