What’s In a Name?

Today I’d like to explore a simple observation about tech startup naming conventions. Companies like Bzzr, Qzzr and Scvngr are all guilty of weighing a little too heavy on the consonants. Does a lack of vowels make a company seem more sophisticated? Sleek?

Nah, it just makes you look stupid.

It’s like when everyone started adding a lowercase vowel in front of everything to make it look Internet-y.

eMusic. uPlay. iFun.

My theory is that the vowels got sick of being front and center, so they peaced out and told the consonants to deal with it. Now the letters that aren’t a, e, i, o, u or sometimes y are all mashed together as company names that fail to convey purpose and instead sound like something straight out of Klingon vernacular.

Tech startups, please stop doing this. But do continue to give me fun things to make comics about!

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Al is a marketer at HubSpot, a marketing software company in Cambridge, MA. He is the creator of Mink.

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